Month: January 2018

Exploring The Most Cost Effective Online Marketing Channels

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates. If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online …

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Everything You Need to Know About Optimal Keyword Density

Everything You Need to Know About Optimal Keyword Density

Keyword density is a hot topic in the SEO world. Over the past decade, search engines have claimed to place less value in keyword density. Instead, they focus more on page authority, back links, and other metrics. This doesn’t mean that you should ignore keyword density. The proper use of keywords is still an essential …

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Boost Your SEO with Proper Internal Linking on Your Website

Boost Your SEO with Proper Internal Linking on Your Website

Internal linking is an important step in good SEO practices. Yet, it’s often overlooked. With proper internal linking, you can easily boost your SEO, without spending any money. It’s a simple practice. What is an internal link? Any link on your website that directs users to another page on your site is an internal link. …

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Using A/B Split Testing to Increase Conversion Rates on Landing Pages

Using A/B Split Testing to Increase Conversion Rates on Landing Pages

If you’ve ever used an email marketing campaign to promote your business, then you’ve probably used A/B split testing. It’s a common method for testing the effectiveness of different calls to action, headlines, subject lines, and other variables. You can use these same methods to test your landing pages. If you feel that your landing …

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Use Modern SEO Techniques to Increase Brand Authority

Use Modern SEO Techniques to Increase Brand Authority

Search engine optimisation (SEO) is useful for more than just increasing your search engine rankings. You can also build your brand awareness. Increasing your online presence is an essential part of growing a business. It establishes you as an authority in your industry, which offers a natural boost to your SEO. The entire process of …

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Simple Solutions for Boosting Your Email Subscriber List

Simple Solutions for Boosting Your Email Subscriber List

Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing. Generating your own subscriber list isn’t always …

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How to Use eBooks to Improve Brand Awareness and Boost Sales

How to Use eBooks to Improve Brand Awareness and Boost Sales

There are many different marketing channels and strategies for reaching as many potential customers as possible. But, how do you know which ones to use? In the past few years, a couple of options have become popular solutions for increasing brand awareness. This includes the use of video and eBooks. Both video production and the …

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