Month: August 2017

The Future of Google Search Engine Rankings

The Future of Google Search Engine Rankings

Because everyone is now plugged into the Internet, the way people communicate with each other is faster than ever. Texting is immediate. Using a social signal to indicate preference is quicker than word of mouth. This type of instant approval has had a profound impact on online marketing. It has killed backlink marketing and put …

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Creating a Highly Effective Call to Action

Creating a Highly Effective Call to Action

Effective sales copy on a website shouldn’t suggest that the reader take some specific action, but demand the customer take a specific action immediately. This is known as the call to action (CTA) and it is the most important part of any type of sales copy. Everything preceding the CTA should be pushing the customer …

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The Top 4 Ways to Increase Your Website’s Google Rankings

The Top 4 Ways to Increase Your Website’s Google Rankings

To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: 1. Facilitate social signaling through creative content creation 2. Optimize your web design 3. Provide easy access to social voting buttons 4. And acknowledge the growing importance of Google Plus   While …

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Fast and Easy Ways to Build Your Social Media Influence

Fast and Easy Ways to Build Your Social Media Influence

Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, and the number of …

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3 Ways to Build Trust with Your Page Visitors

3 Ways to Build Trust with Your Page Visitors

The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them …

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Make Money with CPA Networks

Make Money with CPA Networks

Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online. Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the offer, but generally about …

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How to Make Your Products Irresistible to Customers

How to Make Your Products Irresistible to Customers

When prospective customers land on your website, the odds are they have never heard of whatever you are promoting. But by the time they finish reading your web copy, you want them to be wondering how they ever lived without it. Creating desire for your product can be accomplished in a number of ways. The …

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The Best Niches for Long-Term Information Products

The Best Niches for Long-Term Information Products

When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of info-products and services that customers within your niche will want …

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5 Secrets to an Engaging Email Copy

5 Secrets to an Engaging Email Copy

Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email. Keep It Brief …

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